Square, 4-fold rotationally symmetrical logo on a 45 degree angle brings to mind another one:

- Lex

But if you live in Germany or backwoods Mississippi . . .

penn

@ Lex:

Negative connotations aside, I think we can agree that symbol was effective.

@ Bekka:

First thought is beefing-up slightly the thin parts of your logo. They may get lost when you size them down for letterpress printing. Second, is there a reason for the cartwheeling logo? It does not say “clean and simple” IMO. What would it look like without the spinning?

I think letterpress on heavy stock will be a great first impression—like a really firm handshake. Good luck out there!

@ Ace:

Oh definitely - it’s a good-looking logo. I really like the choice of colours. I agree that the thins need to be thicker as well.

The spinning could work if it were tiled as a wallpaper and used as a background image. The logo itself doesn’t need to be rotated like that.

- Lex

I’m trying to post an updated version with your very helpful comments, but I keep getting an error message... I will try again later.

Thanks for the input though!

@ Ace:

I have been told I have an excellent handshake...

Do you really need 8 of the same elements? It seems like it is overly busy. I think you could simplify it but thats my .02 cents.

i do agree, it is currently very busy.
if you shrink it down 1/4” x 1/4” in BW, can you recognize it?

the essence of any good mark can be recognize at a small scale in BW.