Logo for self promotion materials. It’s a challenge to design for myself. Critique and suggestions would be very helpful.

Initially, I want to recognize something in the pear, but I see a ’c’ and possibly an ’r’. Not knowing if that’s right or if I’m supposed to be seeing those letters, it’s a poor point of focus.
I also think the position title face is unnecessarily busy.
You have a lot of conflicting parts and it’s making my eye jump all over the place. Remember the KISS system from school: “Keep it simple, students”.
Captured from web.archive.org on 21 Aug 2008. view this capture