i think i got it now, hope this works, Ruia

to dye 4

Keep it very very simple and dont use these gradients.
Work in black and white if possibble and then add the color in the last.
Logo is like an unique word. It should be very simple so that people can remember.

You should also have a look at the logos of few existing companies who do same kind of business.

all the best.

I think 2 and 3 have the most potential to develop although both need tweaking and tidying up, as Satya recommends start simply with black and white, the graduation which includes both colours probably won’t work too well out of four colour where the brown meets the green will reproduce as a muddy shade. The name works against a ‘cool’ type treatment, but the type for 2 is not doing it at all for me the x-height and baseline are bouncing around too much and is much too tightly kerned.

Tim

thank you so much for your feedback. greatly appreciate it. i am going todo some more examples. i seen and looked at alot of carpet logos and they are all different. some have serifs and some dont. some are all caps and some are both serif and san serif. im just confused with the whole process. i took a typography class in school and it was great and even got some books on typography, but i guess some people just get it and people like me, need to keep on focusing. thank you again

>i guess some people just get it and people like me, need to keep on focusing

Practice, practice and practice – everybody needs it to gan confidence, books can help but trying things out for yourself and asking for critiques is the good way to learn, try the critique forum, just remembered another flooring company logo.

Tim

You might also want to rethink if a symbol is really needed.

Flooring For You (and perhaps not Flooring4U) is quite expressive as a name. Possibly all you need to do is set it in some really nice serif typeface. If you think that’s too plain maybe you could introduce a sort of underline as a visual pun for flooring.

This underline could be rendered in different patterns and textures drawn from various flooring material. So the logo would be slightly different from one application to another. Could be fun!

Of the existing options, 3 does seem to be the one with most potential. It may be an idea not to have the name within the diamond form. It might be quite hard to read in smaller sizes. And by the way why not make an ’F’ out of the three words?

As Tim correctly puts it, the only way is to keep working at it. And again as he says, get another person’s perspective every once in a while.

Good luck!

Hi thank you so much for your posts and your feedback. i decided to change the concept and im starting with black and white. i cant change the 4 for for because andy did the corp papers. can you copy and paste the link and check it out.

http://i219.photobucket.com/albums/cc15/lovely7157/floor-1.jpg

to dye 4