Typophile

Giza ?

laurent

Hello,

I'm working on an brand identity for a manufacturer of designy modern furniture.

At first, I was thinking of something explicitly design & modern.
Maybe some kind of gotham thin, or a klavika, maybe even engel.

But I wanted to add strength to the brand.

I fell on Giza.

I love the great impact of this face, but now I'm stuck in the choice a typeface to go with it in the body copy, and I feel Giza would be difficult in a daily use.

I 'd love to share your thoughts

thanks in advance

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I'm a Giza fan, too. Nick Shinn's Figgins is based on the sans-serif font that Figgins (on whose Egyptian David Berlow based Giza) brought out, so that could be sympathetic or even be used instead of Giza. It's not out yet, but I believe it will be soon -- e-mail Nick if you're interested.

In the same vein as Figgins, I think a slightly idiosyncratic and 19th-century-feeling sans or serif might work nicely. DynaGrotesk, Maple, National Grotesque (soon-to-be-released), and Parry and Parry Grotesque could be some really nice possibilities. And FF Bau would be a 20th-century-style alternative.

Great recommendations, Reed. All of those would play very well with Giza.

Since you're using a 19th-century face for the logo you might want to consider using something more modern to reflect the product. Perhaps a grotesque sans (like FF Bau) would be best. Or maybe Maquette, Region, or Proxima Nova. Perhaps a modern gothic like Scopex.

Maple is just great, but I think it's too special for the job.
I feel I need as nice good looking discrete font.

I've bought FF Bau a few months ago for another project,
I must admit I would never have thought of using it here.

I shall give it a try

thanks for the quality of your answers

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Thanks for the mention of Figgins, Reed. I saw the pdf of Modern Suite that Nick has on his site and it is beautiful.

Sharon

How about Giza for Headings and Griffith Gothic for Body Copy?
Critiques appreciated.

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