The old one: Smarties/M&Ms.

The new one: Better, but the placement of the ’&’ doesnt really work for me, in there.

Maybe try various other ways of integrating the ’&’. (Like making it way smaller and pushing it up a bit, so it slips between the circles of ’J’ and ’P’?)

Dav

If this is an advertising company I’d go with more clean design and not separate all letters apart. I’d do something with some nice serif font.

Are they/you open to trying something besides circles? Maybe you evolve it beyond the circles, but not to far that taking away from it’s current recognition. It’s just that I’ve seen so many logos like this and there isn’t much originality in it. You could try and tie in the “&” more like a unique graphic element with the letters.

CJ&P.jpg

I WAS TAUGHT TO ALWAYS WORK WITH A B/W VERSION FIRST AND THE WORK ON ITS APLICATION IN COLOR.

I agree that the ampersand needs work on integration. However, about the circles and such: they like the circles a lot and they like the fact that it does tie in so much to the original logo. The thing they now want is more depth in the actual logo itself. The only thing I can think of is an apple aqua effect... and I don’t want to do that.