Strap in, this one is a little 'left field'...
Whilst turning over an (unfortunately) empty bottle of Smirnoff Vodka (UK duty paid) and admiring the relatively recently redesign, did I really count 25 different typefaces?
As long as we're "out there" . . .
Typography and booze remind me of this thread, and of the following anecdote I posted therein:
Matthew Carter tells the story of a time he was flying from the UK to the US and stopped in the duty free shop at Heathrow. He spied a bottle of Scotch whose label was printed using one of his types, so he bought it. As he exited the shop, a woman holding a clipboard asked him to take a market-research survey. When she asked him why he chose that particular brand of Scotch, he answered, "Because I designed the type on the label," and watched as the researcher puzzled over her questionnaire for a check box that corresponded to that answer.
Captured from web.archive.org on 23 Oct 2013. view this capture