Maybe Hobo?

Sense and Sensibility, Pratt, Chaparral.

Paired with Double Vision.

Easy to read + Organic? Makes me think of the recently-launched Rosetta font house:
http://rosettatype.com/index.php?action=carro/search_by_kw&kwId=4&kwName...

hhp

AFAIK, no Unicode for the Hemp icon yet.
No doubt quite a few typefaces have been designed with the assistance of Professional Marijuana.
I would recommend my Fontesque, which now has lovely display cuts, all of which include this icon:

The Sacramento News and Review (SN&R), a free alternative weekly, has in the latest edition a 28 page (!) pullout section full of color ads by medical marijuana retailers. This is serious stuff and there is money to be made for those in the print business supplying support.

Relevant Logo, a nice, clean, and up-to-date looking font for text might be FF Tisa. http://www.fontshop.com/search/?q=ff+tisa Just be sure to not get a too traditional looking font. Good luck.

And speaking generally, "organic" is becoming more used and harder to define all the time.

Thanks everyone for your support, I apologize for the delay it seems typophile was down for a few days so I'm just now following up:

Frank: thanks for the suggestions not sure if those fonts will work for the look we are going after though.

John: thanks for your suggestions, I really like sensibility it does offer a modern design blend with the "organic" feel we're going after.

Hrant: thanks for the suggestion on Rosetta, I wasn't even aware of their foundry until you recommended it. I do really like their Skolar type but not quite sure if this is the look we're going for. I can see this working very well if we wanted to produce our publication in multiple languages.

Nick: Great job on Fontesque, that is an amazing font. I could see us using that in some featured articles for edible recipes, and such.

J. Tillman: Thanks yes that is great SN&R did that section I'd like to see that! On FF Tisa, that is great you recommended that that is one of the few we are highly considering.

Here is the list of the top fonts we are considering now:

Ideal Sans: http://www.typography.com/fonts/font_overview.php?productLineID=100042&p...

Mercury Text G2: http://www.typography.com/fonts/font_overview.php?productLineID=100017&p...

Amplitude: http://www.fontbureau.com/magazine/fonts/sans/listing/Amplitude/

Antenna: http://www.fontbureau.com/fonts/Antenna/ (We really like this one for headlines but now we're looking for a compatible serif font for body copy)

FF Tisa: http://www.fontshop.com/search/?q=ff+tisa

Akagi: http://www.typetrust.com/fonts/font.php?id=Nzkw

Stag: http://commercialtype.com/

Parisine Plus: http://new.myfonts.com/fonts/typofonderie/parisine-plus-std/regular/

I hope this helps to understand direction we are in. A lot of these are great fonts but selecting which ones work best together is the challenge. We'd like a modern sans-serif font and the body copy type to be serif.

From the magazines we've found that share the design goals we have are:

.net magazine
Real Simple
Food network
Wallpaper
whole living
Living etc
Rolling Stone
O magazine
Q magazine
vegetarian living

Thanks again for your expert advice, I really, really appreciate it very much.