Show us the goods, Eduardo! Scan a page and upload it.

He might be referring to Crank 8

http://lux.thirstype.com/

http://www.typophile.com/forums/messages/83/32702.html?1081230887

I think they still use Hoefler's Mercury Text as their text font. I wish H&FJ would release this one to the public already.

I think they might use Big Caslon for some of the feature heds...and they also use Sabon in places (I heard once from someone who used to work there...).

BJ, you're right about Crank 8. Who'd have thought it would work as a text face?

Jana, I think you're a few redesigns behind, or thinking of another version of Esquire (UK, perhaps?). The U.S. version uses serifs for display rather sparingly, but when they do it's a lovely cut of Mercury designed for that purpose.

They also seem to have adoped GQ's strategy of rotating in a new display face every few issues. The September issue added a geometric slab-serif to the mix, mainly in the feature well.



Anyone care to ID this one? It looks like a destencilized version of FF Container or WaterTower.

That one is Lineto's Hoboken High Slab Serif.

x2

Thanks, Ignacio.