it says extreme biking to me...with the scratch marks & the type face...quite opposite of what you intended.

Looks nice in and of itself, but I completely agree with Jake. It has nothing to do with the target audience or campaign goal. Good luck.

I agree with both other postings. You have accomplished exactly what you didn’t want to do. While your design is stylistically attractive, it looks geared for the extreme mountain biker, not a seasoned NYC cyclist nor someone new to biking as an alternative means of transportation. It does not say “safe cycling”. Step back from it for a little bit and look at it with fresh eyes. I understand you’ve been through tons of versions already but ask yourself the question Does this logo really say what we want it to say, or does it just look cool?

It seems to me your target market - those most likely to consider cycling to work - are the environmental greenies. You know, the type that believes if we all rode bikes instead of cars, it would bring about world peace AND bring John Lennon back to life? To that end, if I were you, I’d go walk through Whole Foods and look at logos. This logo is more grungy dirt biker than enlightened urban hippie.

Of course I could be characterizing your target market entirely wrong?

Also, at first glance, the ring immediately evoked a steering wheel on a sports car; and, don’t tell anyone, but I consider myself and enlightened urban hippie...

One more idea; have you considered an “alternative to a taxi” concept? Perhaps a campaign built around why bikes are better than taxis?

hey all, thanks for your feedback. i’m heading back to the drawing board with these comments in mind.

I agree with what everyone else is saying, but I don’t think you have to totally scrap it and go “back to the drawing board”. You could simply work on making this concept look more “enlightened urban hippie” than “grungy dirt biker” as Alaskan put it. Changing the texture and the colours could give it a completely different feel.

Due to many issues, it looks like we are actually going to outsource this project. Does anyone have suggestions for good NYC based logo designers?