this logo is for a new kind of loyalty card, instead of having all those different loyalty cards in your wallet/purse, you have this one instead. i really like this, and its the first logo i have done that i think works, but any help would be great.

in your opinion ... how does it work exactly?
while it's not terrible .. it's not great (imo) the height and weight of the characters differs ... it also doesn't particularly reflect any sort of loyalty/reward program.
but I am definitely interested in hearing your thoughts.
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Paul Ducco
Graphic Designer
Short Film Festival
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