Customization of the letter V

Alex Pankratov20 February 2009 · 00:43

I'm in process of trying out ideas for a wordmark, which includes customized letter "V". Its basic shape is like this:

The goal is to make "V" resemble a flipped over "A" and include a pointy, arrow-like element to render a concept of "bouncing back".

I thought I'd try and see if/how it would look in a Serif font, made few sketches and that's when I realized that I am seriously out of my depth here. I mean they look OK to me, but I just can't tell if the Serif option is something that's worth pursuing.

Any thoughts, advice or comments on the following pair of sketches ? Either specific or of a general nature (e.g. "don't mess with a good typeface").

Thanks.

Alex Pankratov23 February 2009 · 18:06

Oh, well. No harm in trying I guess ..

speter23 February 2009 · 18:12

You will probably get more responses to this if you put it in the logo section, since that's what you're really doing.

I have no strong reactions to it. If the arrow is intended to suggest going upward/beyond, perhaps it should exceed the caps height.

Craig Eliason24 February 2009 · 09:43

I see fishing-hook-barb before I see arrow.

Marcelo Soler24 February 2009 · 14:59

Are you designing a custom corporate font, or just drawing a logo?

If the latter is true, the Critique » Serif place is not the better to get attention.

Craig and Steve: I agree.

MarS

Alex Pankratov25 February 2009 · 12:24

@Marcelo: No, not the type, just the logo.

@eliason: Good point re: fishing hook, Craig. That's all I see now too :)

Thanks, guys. Case closed, serif'ed version is a no-go.

Alex Pankratov7 March 2009 · 22:10

Just started new thread in the Logo section - http://typophile.com/node/55633. Any thoughts are welcome.

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