Typophile

High-End Spa Logo

Davide Gi

Hi everyone,

it’s been a while I’ve been on this site, but I need your help.

The following is my logo for a High-end Spa - (french for the word ’calm’). I’m using a handwritten font from the Sudtipos Mister/Mrs pack. I basically added a stroke and adjusted the kerning between the L and the M.

The target market is women from old money, who don’t work and can get facial treatments during the day.

The interior of the spa has many patterns with low contrast. Almost everything has pattern, so the applications I will be using (menu, business card, etc) will mostly have patterns.

I need to keep the font in the same general direction since I’ve presented and the client approved. I cannot scrap the direction, but I just feel something is missing right now....

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I wanted to know:

1- Do you enjoy the logo overall?
2- Is there a font you may suggest other than the one used? Something similar.
3- Any other suggestions?

Thanks, it’s much appeciated!

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*Note: I tried a couple of more samples with some Caps throughout the logo. I like the top-right sample, but I can’t justify using a capital L.

AttachmentSize
calme.jpg19.12 KB
newsample.jpg99.39 KB
‹ Trying to remake a logo, stuck on HELVETICA? Logo critique please! ›
Frode Bo Helland

It’s not awful, but the added stroke doesn’t work that well with all the letters. With such a short word, why don’t you grab a pencil and a piece of paper and start sketching?

Penn Glendinning

I like the first one you have there, but it’s a bit plain to me for something so elegant. I love simplicity, but the handwriting is a bit too clumsy I think. Here are a few variants in Burgues Script . . . also by Sudtipos. There are a ton of different swashes and open type options you can play around with.

penn

Sharon Van Lieu

I like the first one you posted quite a bit.

Sharon

Tiffany Wardle

I’m with Sharon. Calme reads “calm” which in turn means “calm”. No, I’m not trying to be a smarty-pants. Being calm is not necessarily about swooshing around in all different directions. No?

Ratbaggy

no ... it’s not.

I also like the first one ... but it really needs to be put in context of the environment and identity/styling too.

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Paul Ducco
Graphic Design Melbourne

Davide Gi

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