Seems quite random. Could you possibly explain your rationale behind the swash and colour selection? Does the swash graphically relate to the ‘atticus’ part of the inner-ear? I see your reason for differentiating the ‘c’ but maybe this gives the ‘c’ too much emphasis.

I like the idea behind the company name and logo, but I have to say, its not something a regular joe would know. To me, the name says either abacus or attica, neither of which has the connotation you desire. But thats just my .02

As for the logo, I dont mind the wordmark, but I am not understanding the reason for the swash. SO many logos have the swash, that it isnt really adding anything to your concept, and the gradient isnt helping. I think losing the swash and focusing on your font is a better use of your energies.

Perhaps lose the wedge between the “t”s and make it a ligature? My eye goes straight to that.

Hey guys, thanks for the comments!

As for the colour choice: I wanted something that was solid, looks good on both dark and light backgrounds and I wanted the C to stand out in a signaling colour. The choice of red is completely arbitrary, I have to admit :). It just didn’t *work* for me with green, yellow/orange or blue/purple. So there really is no motivation behind that choice :).

The swash on the other hand actualy is motivated. Maybe it looks too much like a swash, but it is actually supposed to represent a tube -> hearing canal. The spacing between the tube and the logo represents the atticus (it’s actually an empty space, an atticus—not so easy to represent ;-)).

@tearsforsappho: I don’t think it is that important that a regular Joe knows what the name stands for. To us and to some other people it means something and to various others it just sounds great. We’re quite okay with that :).

I adjusted the swash a bit so that it looks more like a tube now. Also changed the tt.

Thanks for the comments so far!

Worked a tad more on the kerning (t-t and t-i)

Hi Xavez,

I would lose the gradient on the swash all together. It simply doesn’t look professional. It will also cause you trouble in the long-run since it’s very difficult to scale down gradients, especially at smaller sizes, e.g. on business cards.

The color scheme you chose doesn’t look very appealing to me either. The brown is not a proper one. It looks kind of dirty to me. But don’t worry, changing the colors is very easy. You should always develop your logos in black and white and shades of grey, and then add color later!

Hope this helps. Good luck with it...

Webdesign Hamburg

Hey

Thanks for the comment. Apparently nobody seems to like the gradient. But the gradient is what makes the swash different from every other swash. If I make it flat, it degrades to a completely meaningless swash. But maybe that means my original idea was a bad idea to begin with :).

As for the colours: I did develop the logo in black on white and white on black. I also developed a very bright and colourful google-like colourscheme, but that would simply cost too much to print in spot colours. Maybe I need to head a different direction on the colour scheme though.

PS: I always look at tiny and very large versions of the logo as well when I’m designing it. There are no technical difficulties concerning the gradient (I printed it). It actually looks quite good on a business-card/back cover of a vinyl/cd when printed :) (15mm of height). You can check that out when you zoom out the page if you’re browsing in Firefox :).

Maybe I need to go back to the sketchboard with this :p.

Apparently nobody seems to like the gradient. But the gradient is what makes the swash different from every other swash. If I make it flat, it degrades to a completely meaningless swash. But maybe that means my original idea was a bad idea to begin with :).

You came to the right conclusion with this one. As a form, the swash doesn’t add meaning to your logo in a significant way. If the only thing that’s differentiating your swash is a gradient, then you seriously need to rethink the swash.

—
Nick Hladek

So I started thinking again... Basically, an atticus is an empty space, so I wanted to create an empty space with the letter A. Since we are a media company that will be largely focusing on music media, I simply took the most common media forms we will be producing: cd’s and vinyl. And they are round discs. So I simply took a disc :). The extra border represents a vinyl groove, but I’m not too sure whether that works when I shrink it to a smaller size...

Much better already!

In this version it kind of hurts my eyes that the foot of the “A” is not in line with the other letters. It looks like it’s going to jump up any moment, which I find quite disturbing.

I really like the fonts you chose, however there’s quite a bit (maybe too much) going on in this picture. There’s the “A”, the “tt” ligature, and then the carved out “i”. If you pick one of those details and develop it further, rather than all 3 of them, the chances to end up with an outstanding logo are much higher in my opinion.

Prove me wrong, if you like though! I’m really curious.

Webdesign Hamburg

I like the name quite a bit, there are plenty of companies whose name may not be understood by the average joe.

And I like your new direction. The swash did not bother me as much as it did others, it made me think of the gentle curves of an ear (but I did only think of that after I knew what Atticus meant).

Tintin81 is correct, there is too much going on. I prefer the simple circle without the outline. And in these latest designs I find the ovelapping “c” distracting, it’s sending the “tti” to the background. And like a puzzle I keep trying to figure out why. Also why the period at the end? Is it big circle = vinyl, little circle = CD? Is your name actually “Atticus.”?

finally the purple just isn’t doing anything for me. Look at other logos either in your field or jus