Typophile

SERIF

fc

Could someone advise me what typeface the “PAWS UP” logo is? It’s not Jenson/Perpetua.

Many many thanks!!!

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This is a tough one. The P has a small counter and the S serifs are blended. At first I thought some Garamonds have the same kind of W, and the S serif is similar, but the P was the problem. The closest font I could find that seemed close to the W, P and S was Rotation, but it seems to have less bracketed serifs. Either squooshing (horizontally) or stretching vertically, would possibly increase the similarity. That’s the best I can suggest so far.

- Mike Yanega

Stretching typeface is terrible in my book! Yes, indeed very similar but, the tip of the “A” is pointier. And, there is more contrast overall with their logo.

Sigh... but, thanks for looking into it!

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