Typophile

Changing new logo for my company... To keep or not to keep?

aa101

I need people’s vote on this.

I have this logo that I have used for many years now (since 97) shown here with the words spelt out “Atomic Attack”. I have designed a new logo which is more organic and represents two entities that combine together (me + wife) that form an “A”.

Should I keep the existing logo, or pick something new. If you see my Avatar, it’s a snippet of collage/ graphics that will be on one side of my business card. The logo and into text will be on the other side.

I am attached to the existing logo and hesitant of the new one... I am getting sleepless nights over this.

Which one do you prefer and why?.

Thanks!!

AttachmentSize
old.jpg22.85 KB
new.jpg21.79 KB

Captured from web.archive.org on 11 Oct 2008. view this capture