Hi all, wanted to post a mark in progress I’m working on to get some feedback, this a personal identity for a portfolio/blog site. I’ve been through lots of sketches and I’m at this point trying a purely typographic mark, though I’m not necessarily sold on that approach. The kerning on “digital” needs some work but I’m more looking to see if the overall idea is working at this point. Any feedback or ideas for other typeface combinations or other directions to try greatly appreciated, thanks.
what if you simplified it down to just ’fig’. I think that’d be a bit more profound.
As for the fi ligature...I’m not sure if it’s needed.
that isn’t a bad idea. I’m thinking the identity should probably reflect the domain though? and fig.com is a multibillion dollar pharmaceutical company...i don’t think they’ll give it to me :)
Hmm...well, ’fig’ could certainly be the primary element, with ’figdigital.com’ being a tagline or supporting mark.
I guess my point is that ’fig’ is much more interesting/unique than ’digital’ and, as it is now, the ’digital’ has the emphasis.
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