I don’t like the ridiculously exaggerated faux small caps. Try going with real SC.

The small details within the ’A’ might turn into a blob at small sizes. Try going with three shapes rather than six.

- Lex

Those squiggles are a major problem, in my opinion. They’re unbalanced and too detailed, and it seems glaringly obvious that the only reason the A is so big is to accommodate the squiggles. The giant A looks like it’s about to stomp all over, or topple onto, the rest of the word.

What Alaskan said. It looks kind of ridiculous.

What did it look like before “the client sent it over” out of curiosity?

Why don’t you separate the giant A and turn it into more of a mark?

[A]
ARCANUM

I immediately thought that the squiggles in the A were supposed to be a dove and this was a church logo.

If you must respect the mark equity, simply shrink the A or a triangle, fill it in and drop the squiggles out in white. It wouldn’t be a bad mark and would leave you something to call out.

It resembles it very little - yet I can’t help but think of the steampunk RPG game I was addicted to a while back. Sorry, not exactly on-topic.... But this logo does look more appropriate for a period video game or movie than for a wealth management firm.

Originally I had the mark completely separate. Here’s where I’m at. Suggestions are welcome.

And with my design layout grid (in light grey)

I like the last image much better than the others.

Latest revision takes it to more of a fire theme. Thoughts?

Cool - way better! More distinctive, will probably scale better. The spacing of the letters looks off to me - either loosen up the R-C-A or tighten the rest?

Are those hands at the bottom? Maybe make them a bit more “handy”. If not, make them a bit less “handy”.

- Lex