Typophile

Critique: Impact Logo

BrentSpore

Give us a sales pitch/some context.

This is a logo for an expansion program for a church. The underlying message is the power of "one" or unity. Bringing a bunch of people together to accomplish a common goal or make an impact on:

Individuals who impact
Families who impact
Communities who impact
Culture ... etc

Sub-text is: The power of one ... Life ... Family ... Culture ... etc

The mark is derived from a glass tower that stands in the courtyard of the property. The courtyard is kind of a central meeting place (tables, chairs, etc.) so we thought it would serve as a nice inspiration for the mark.

I chose Dax as the typeface as I felt it had a calm, inviting feel to it's shapes. Not a huge fan of the "c" and I had to merge the "I" and a "1" for the first letter as well as elongate the "p" to allow for better framing.

Thoughts?

I think the slogan is taken already (Capital One, maybe?). I've heard it before.

I'm sure it is... In fact I even heard it on TV today once. It's not that big of a deal though. We didn't think "The power of one" was original at all. It just fit the message too well so we used it.

Captured from web.archive.org on 23 Oct 2013. view this capture