This is a logo for an expansion program for a church. The underlying message is the power of "one" or unity. Bringing a bunch of people together to accomplish a common goal or make an impact on:
Individuals who impact
Families who impact
Communities who impact
Culture ... etc
Sub-text is: The power of one ... Life ... Family ... Culture ... etc
The mark is derived from a glass tower that stands in the courtyard of the property. The courtyard is kind of a central meeting place (tables, chairs, etc.) so we thought it would serve as a nice inspiration for the mark.
I chose Dax as the typeface as I felt it had a calm, inviting feel to it's shapes. Not a huge fan of the "c" and I had to merge the "I" and a "1" for the first letter as well as elongate the "p" to allow for better framing.
Thoughts?
Captured from web.archive.org on 23 Oct 2013. view this capture