Typophile

New Cookie Stuff (Critique Needed)

smongey

I thought I’d make a new thread for this to separate it a bit.
My brief was to create an identity for a homemade cookie company with emphasis on the homemade and traditional elements of the brand.
I’ve taken the logo in a different direction from my original ideas.

This logo was my original idea that I wanted to use.

This is the different direction that I took it. This logo would be applied by rubber stamp to all the stationary and packaging.
Because this is quite a small-time company this is commercially viable. I hand drew the lettering and then traced them. Advice on the type would be really appreciated as I have never really done it before.

Thanks for the feedback in advance.

I would say you’ve done something very nice. It is legible. I would mention that my eye goes to that ball terminal in the ampersand, probably because of the power of the target/sun glyph. You might turn the volume down on that bit and then the L & E will lead the eye.

How about this?

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