What is the font used in the Serono logo?
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Typophile
(x) EMD Serono / Merck Global logos - custom by Landor {Jan E}
Customized Univers Condensed?
I think it’s got too much of round corners to be univers.
Just realized that it is also the logo of Merck global.
Can’t be ruled out for that reason; in logos you typically customize letters quite a bit. But the K is all wrong, so it can’t be univers after all.
Btw EMD is part of Merck
Could it be a DIN rounded version?
Doesn’t look DINish.
Custom by Landor.
Captured from web.archive.org on 16 Jan 2008. view this capture