Typophile

Photojournalist Logo

outlaw

These logotypes are for a photojournalist. I didn’t want to create a mark that would draw attention away from the work so I stuck with type.

It needs to be simple and stripped of too much connotation, yet have a grunginess to it.

She covers fashion, concert, and art photography. These seem to suit the project. Let the opinions flow.

Hi its not say grunginess to me, grunginess would have a bit more of a worn distressed look. does it say it for you. I thinking story book winnie the pooh at the moment.

these just say “bumper sticker” to me.

Maybe grungy is too strong of a word for what I’m going for but I don’t understand the Winnie the Pooh reference.

Kind of harsh Chuck, care to elaborate and perhaps offer some suggestions?

the winne pooh reference outline drawing feel to it. I would drop the lines. If you have a reason to have them, please let me know or a reason or feel why you have used them. See what everyone else thinks though. You might need something to stop it floating maybe one box.

I didn’t mean it to sound harsh, but since you ask for elaboration, I don’t think it’s very effective as a logo, as an ID, etc. You’ve taken all the elements that are supposed to be working together, and segregated them into their own boxes, making it almost impossible for the information to work as a unit.

Thanks, Chuck, for the elaboration. I do see what you mean. Perhaps meld everything into one big white block outlined by black. I’ll have to try that.

Also, thank you to you chief. I’m picking up the Disney connotations a little myself, now that you mention it. I was going more through process. They are just little scraps of paper that I have scanned in.

I guess I could say that I am going for a handmade look that implies grittiness. Not excessively grungy but handmade. Photojournalism and concert photography seem to have that feeling in common.

I am liking the first one that I posted and I’m trying to take that further. Maybe it’s the typeface that connotes Disney-esque.

Here is another variation. I think everything works together a little better and I’m going to polish it a little more but look at it and let me know what you think.

I think I would forget the boxes and the slanted text for the time being. Just work with the fonts first. I might recommend Mustardo as an option. The C alone makes an interesting camera shape in that font and could nest the h within it as if it were the film inside.

Sharon

i almost always steer my students away from the inclination they have to put everything in boxes.

What is her work like?

It seems like that should be a factor.

If it must be boxes maybe they should be photos. Toss them like a salad.

Somehow i understand what you are trying to do - you want a contrast between the deco-constructed, stiff Base and s.th. casual, s.th. that is “just thrown in”.
But – the outlined boxes are not casual, “free” enough und it seems that you’ve drawn them by mouse and not with a pen or such. I would print out your Base-“Buttontext”, draw the boxes around them with a pen (just like thrown down) live on paper. Scan the output and evaluate if this experiment works OR not.

Happy sketching ;)

OK, I have done away with the boxes, although, I do think that they could work. I also believe that they are appropriate to the concept.

Poms, I’m glad someone understands what I’m going for. I guess I am pretty good at drawing boxes because none of that is vector. Everything was printed out, cut up, and scanned in to make a bitmap. I think it doesn’t look “free” enough because I just took a Sharpie to the edge of the cut out.

Here are some images of the same design but different variations. I think this is on the right track but you let me know what you think.

Let the photographs have the grunginess/grittiness, without having seen the images I think you are possibly creating competition between image and logo rather than a similarity. All that bouciness and faux cut and paste is crying for attention, one should consider where the logo is going to be used, aside from stationery, I would guess that they will appear with the photography on a website or in a portfolio, a potential client wants a photojournalist to be calm under pressure, accurate and punctual, in my opinion those are the qualities you should try to represent.

Tim

Nothing “faux cut and paste” here. The letters were cut out, taped together, scanned, and bitmapped. But, I agree, the last one is terrible.

The bounciness is not working, I know. I’m thinking the first one would work well with the “photography” cut out and cropped closely and setting the name on the computer. I also think the hierarchy on the first works well, but could be adjusted.
Thoughts?

>faux cut and paste

Sorry I wasn’t clear, I read that you had cut and pasted them, however the result is a bit too forced – very tricky to get a convincing appearance.

Tim

I don’t mind the ’rawness’ of this. Afterall, isn’t that what photojournalism is? Now, perhaps it’s a bit cliche, given the cut-up jerky ’in the heat of the battle’ bumpers that nearly every newsoutlet uses on TV, but I don’t think we need to eliminate the idea completely. I think it might be worth pushing your idea bit further with some more sketches. As for your last round, I think the randomness isn’t quite random enough.

That said, timd has a point that I think holds true in general for most artists...artists make art, it’s the art that really should be the main focus. As such, sometimes the best logo for an artist is a simple typeface set on one line.

Gotcha Tim, I agree.

I like your “rawness” comment, aluminum. That was the concept for a personal identity that I developed in school. What “in the heat of the battle” bumpers are you talking about? I didn’t even think to do research on news show logotypes. I try to avoid one cliche and end up with another one.

I get where you guys are coming from about a simple typeface set on one line but I honestly can’t bring myself to do it. Not only am I compelled to rebel against that but the name is just too long for one line.

I will get back to the sketchbook and refine. I’ll get a new post on here in a few days but I would love to hear any other comments on this particular subject.

Take care.

Maybe you could give your client room to go both ways. In other words, a simple logo to use when that is needed that could be adapted to the raw theme you are pursuing in the above examples.

Sharon

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