alright, i need to vent.

awful advertisements are not new to new york. but i just can’t imagine the a-hole exec that said “yeah, it’s fine and everything, but we really want those special g’s, you know, the ones with the two circles? yeah, make them like that.”

here’s an example of one (someone else’s flickr): http://www.flickr.com/photos/rhcooper/1342938354/

if i’m not mistaken, that’s a Trebuchet two-storey g f-ing pasted right into Conduit.

IT’S TWO DIFFERENT oh my god. you don’t need to know anything about weight and proportion to see that this is a monstrously awful idea. what self-respecting typographer could allow this to happen.... not to mention that it’s AWFULLY similar to Interstate, which cbs has been using for quite some time now....

this brings me to my point: i’m new to the field, and haven’t had much experience. i’m sure abc has different tiers of in-house designers who assign effort based on the importance of the work... i guess. but this is their branding typeface, we’re supposed to understand it as abc’s voice when we see it, no?

my question: has this kind of crap ever happened to you? what kind of people are responsible for saying “No, I want THIS” and completely farting everything up in this fashion?

i have to prepare myself to meet this head-on, because this isn’t the FIRST time i’ve thought to myself “um, what were they thinking...” when I looked at a corporate ad....