I’ve never seen a flowing machine shop. The last time I was in Japan I was handed a business card from a machine tool company with the main line set in Park Avenue. I prefer to use script with a contrasting industrial looking font.

Robert, your image is huge. It is really hard to scroll it to see more than “Adv”.

Thanks for the post Robert, I’m really trying to stay away from the typical mechanical/technology look - and trying to get something more country and warmer looking... As I said the company is small (1 person doing all the work mostly) and it’s in a small down.

Any thoughts/ideas on that?

PS. chm, right click on the image and select “view image” to see the full image.

Most of the machinists I know use a pantograph machine to scribe on the metal (when they have to). A favorite font is indeed a script. If you think about scripts that can be fairly easily used with a pantograph, you’ll be in the ballpark for that audience

I like the idea of mixing the script with stencil, but that stencil is 100% “US Military” so I’d look at some alternative stencil ideas...perhaps going for a sans serif stencil face.

Christian Schwartz’s FF Oxide or Pensylvania would both work.

http://www.christianschwartz.com/5608.shtml

ChrisL

^ I concur

Sassy combines the script and stencil look in one
http://www.die-gestalten.de/fonts/detail/?id=be0db8100b6598b2010baa21e97...

Tim

Sassy seems a bit tough to read for a business card, don’t you think?

ChrisL

I imagined it used for a logotype with another face to take in the address details, although the uppercase is not as difficult to read as the lower.

Tim

Cargo is a nice modern industrial looking font. Might be a little too MTV for your target audience though.