Is this a diversified sporting goods company or do they specialize in one or a few particular sports?

Eurostile light extended would work, in my opinion, well suited to sleek, high-end products of an indeterminate nature. It is a very conservative choice and something much more radical might be appropriate given more information.

From what I gather they working in the direction of being a full line sporting goods store that provides a broad assortment of brand name sporting goods equipment, apparel, and footwear. The font they would like to use is Copperplate Gothic for the logo, but I am wondering if this a good choice. In addition what fonts would go good with this. I have in mind baskerville, and garamond.

I know I am in my own little world, but its ok. They know me here

Oh! I see. Branding a store is entirely different from branding the products that fill it (though it is not unrelated).

Naturally you have to consider the sort of customers you're seeking, how to differentiate your client from their competitors, and finally what would look good in many low-quality reproduction methods, from building signage to flexo print on plastic bags.

Copperplate Gothic certainly has an air of confidence about it, in a very conservative, bankerly kind of way. Not sporty at all, in my opinion. If your client's heart is set on it, I suggest offering Typodermic's Biondi as an incermentally more modern alternative that will stand up to those low-quality reproduction processes much better.

I suggest offering Typodermic’s Biondi as an incermentally more modern alternative that will stand up to those low-quality reproduction processes much better

How does Copperplate Gothic not offer the same benefits? Nevermind I know what you meant now.

I know I am in my own little world, but its ok. They know me here

What font would be the best choice to complement Copperplate Gothic?

I know I am in my own little world, but its ok. They know me here

A low contrast sans like Futura or Gill Sans might work with Copperplate Gothic titles. Interstate might be good too, but I would not suggest Helvetica in this instance.

But let me be clear, I'm not much of a sports person in general, so I'm not an authority on this, but the selection of Copperplate Gothic and Engravers Old English seems very "country club"-ish as far as sportyness goes. Golf, tennis, yachting, polo, that sort of thing. Sporty? Perhaps, but not at all active and youth-oriented. These are faces I associate more with "security" than "confidence".

These are faces I associate more with “security” than “confidence”. I dont quite follow what you mean? The font does appear to be "conservative", but yet appears to be futuristic a consistent, recognizable corporate identity. Am I wrong in this regard? I am wanting to with branding as a "confident" yet 'sporty" company at the same time.

I know I am in my own little world, but its ok. They know me here

Copperplate is Edwardian and, in my view, has no futuristic qualities, while it might be used as part of a corporate id it is more likely to be seen in a more sedentary arena than sporting goods, especially if linked to a blackletter emblem. I would look at sans (or possibly slab) faces, avoiding swashy script with a banner tail and Machine derivatives.

Tim

...asserts confidence and sporty too? How about something COMPLETELY different?

I appreciate all if your responses. If I go with futura which of these futura versions says confident and sporty:

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Of what you have there, either of the italic Futuras are relatively sporty, and the full width is more so than the condensed. Do you have any lighter Futura italics than extra-black?

What I did this time was set all to italics:

not really sure if these are more acceptable.

I know I am in my own little world, but its ok. They know me here

>not really sure if these are more acceptable.

Never acceptable to use the faux italicise or bold options, apart from the chance of it not printing properly, they are a distortion rather than the intended oblique.

While Futura is more sporty than Copperplate it isn’t that far away from a generic sports font and italic or oblique is regularly used as a metaphor for motion/sporting – it isn’t necessarily a bad thing to use an obvious style.

Tim

@cuttlefish Do you have any lighter Futura italics than extra-black?

The lightest natural italic futura font that I have is futura xtra blk, the closest I could do was have futura book, or futura light set at italics which is not the intended oblique.

@timdWhile Futura is more sporty than Copperplate it isn’t that far away from a generic sports font and italic or oblique is regularly used as a metaphor for motion/sporting – it isn’t necessarily a bad thing to use an obvious style.

But the xblk's are just a tad to much correct? Also what are other possibilities that would be distinctive yet corporate like?

I know I am in my own little world, but its ok. They know me here

>But the xblk’s are just a tad to much correct?
Not necessarily, what else are you intending for the logo? But my inclination would be to avoid the generic.

>Also what are other possibilities that would be distinctive yet corporate like?
This is the – how long is a piece of string – question, however, while on the subject of Futura have you looked at
http://www.myfonts.com/fonts/efscangraphic/futura-black-sb/

or
http://www.myfonts.com/fonts/ef/futura-script/

Tim

@timd: I do not believe those fonts will pass. BTW what did you mean by Never acceptable to use the faux italicise or bold options The choice for the font itself is either normal, bold, italics is it not ok use a font that way?

I know I am in my own little world, but its ok. They know me here

When you use the italic option in some software it will artificially skew the face rather than substitute a genuine oblique, compare the XBlk It with the XBlk *itl* samples.

Tim

Ok

I know I am in my own little world, but its ok. They know me here

Capnhud, I think your signature is confusing. I thought you were repeating yourself, which would mean you were in my little world. hmm

Capnhud, I think your signature is confusing. I thought you were repeating yourself,

Kinda looks that way as you go down the thread
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Have you tried Bank Gothic? It has some qualities in common with both Copperplate and Eurostile.

Have you tried Bank Gothic?
That is a very nice font and basically has what I am looking for, but only one problem it does not contain lowercase letters. The closest I could find would be Morris Sans which looks very nice also. And I thank you for pointing me towards another font that would acheive what I am trying to accomplish.

On a side note what font would be an excellent complement to Eurostile?

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