http://www.typography.com/fonts/font_overview.php?productLineID=100033

no longer exclusive!!!

where'd it come from?

martha stewart living. now I'm thinking its custom designed. anyone know anything else closely related?

This is Archer, an exclusive typeface by Hoefler & Frere-Jones for Martha Stewart.

If you know what you're looking for or what the source of your sample is, please do a Search first.

I'm going to make a bold statement and predict that Slab Serifs are going to be the next big design trend, font-wise. I'm see them, more and more, especially in mid to upper level home-fashion magazines.