The horizontals are too thick.

(Edit-a-bit: the horizontals of the e’s. Maybe excluding the middle one. :^)

I think “l” should be thicker. I think the radius of the corners is too large. The left side of the “e” looks too thick. The counters in the “e” look too small.

Hi there: the star or the sun seems a little too small in relation to the size of the word heller.

Mikey

I completely agree with SuperUltraFabulous that the sun graphic should be larger. Right now it looks like an asterisk, which (at least in America, I don’t know about elsewhere) means that there’s a footnote attached, which may not be the best message you want to send with your logo.

As far as the type goes, I would recommend that you use a typeface that already exi