Hello
Merry christmas everyone :)
I have to create an arabic version of an english logo, now I am not sure if the R mark goes on both word marks or is it enough to have it on the more prominent one?
Thank you :)
This isn't something that the designer should decide; your client or their lawyer should tell you which mark(s) to use.
I'm not a lawyer but my guess is that you can't use the registration mark on the new version because it can only be used after the government registers a mark, not while the application is pending. You'd probably have to use TM or SM instead. (I'm assuming that the new version will require going through the registration process again.)
The government FAQ page below might be helpful:
http://www.uspto.gov/faq/trademarks.jsp#_Toc275426682
In the second word, you have a kashida (elongation) in an invalid position according to traditional script grammar. You can't insert a kashida before a final jim. The only legitimate place in that word for a kashida is between the medial khah and lam: الخـــليج
Personally, I would avoid kashidas altogether in this word mark: they're unnecessary and make the Arabic less harmonious with the Latin. If I were to use one at all, it would be only in the first word, as you have it, after the initial mim.
I'm not as knowledgeable as John concerning the traditional rules of kasheeda placement, but even if I were I might actually shoot for -what must be- a superset of those rules: if it looks good, it is good. However, in this case at least it doesn't. :-/ You could make the kasheeda in the first word longer to end up with a nice symmetry, but I would actually agree with John that -at least in this case- no kasheedas at all might be best, especially considering the Latin is so dense.
Speaking of the Latin, there's something funny about it - it's like a distorted Futura. It's pudgy, and the spacing is very uneven. Also, the Latin is rather conventional while the Arabic is somewhat progressive (especially that 'ayn).
Then there's the problem of apparent size/importance (marginally related to kasheeda inclusions). By being both smaller and lighter the Arabic seems far less important. On the other hand this logo might need that feature - it's hard to know from the outside.
Concerning your original question, I'd suggest trying something that many designers would consider gimmicky: try making the dot of the jeem coincide with the dot of the "i", and make that the (R) sign! You might have to make the Arabic longer/bigger, but for one thing that would address the apparent importance issue above.
Lastly, the dots of the yaa' aren't sitting happy in relation to the "el".
hhp
Captured from commoncrawl.org on 18 Apr 2015. original URL