I come across typefaces such as Trade Gothic yet it is a sans-serif. There's obviously a difference between that and blackletter so what am I misunderstanding?
Gothic is an older term for sans-serif that is still commonly used in East Asian typography. More information can be found on the Wikipedia pages:
http://en.wikipedia.org/wiki/Sans-serif
http://en.wikipedia.org/wiki/East_Asian_gothic_typeface
Apparently, "In English, Gothic is an outmoded typographic term for sans-serif. It was so named because the type color of early sans serif typefaces was thought to be similar to that of the blackletter or “gothic” script. The term “gothic” is now rare in English, having been largely replaced by "sans-serif" except in the names of some typefaces such as "Century Gothic"."
“Gothic” was the North American term for sans serif.
Hence Franklin Gothic, News Gothic, Trade Gothic, Century Gothic and more recently my Brown Gothic … and Gotham.
However, perhaps due to the international nature of the present day font market, we now mostly refer to “sans serif” types, if not those that are specifically “grotesque”.
Gotham is a name for New York City, and the typeface is so named because it was inspired by old lettering on buildings in the city. Not related to Gothic as a name for sans, so far as I know.
… if there was a pun involved, it wasn't intended.
Really?
Jonathan and Tobias are quite eloquent chaps y’know.
I wouldn’t put it past them to come up with a multi-meaninged typeface name.
Jonathan has written some quite erudite essays, for instance “On Classifying Type” for Emigre magazine, and Tobias wrote many of the very witty specimen texts for the Font Bureau when he was there, if I’m not mistaken.
Does intention matter?
When I consider Gotham I think of NYC, but the connotation of "Gothic" type is also packaged into my experience.
Grotesque: I thought this categorization occurred because these sans-serifs were considered grotesque in comparison to the at-the-time more conventional serif. (Citation needed)
Captured from commoncrawl.org on 27 Mar 2015. original URL