Typophile

Beer Logos

ben_schuster

Hello, I'm working on a few different beer logos. I'd love some feedback.

The first, Miraculum, is a hoppy IPA with a viney & floral hand drawn mark.
http://cl.ly/image/3k3f0b003501

The second, Cadre, is a smooth brown ale, displayed as a curvy black letter.
http://cl.ly/image/1A423t2g0b08

The third, Villain, is a red IPA that's shown in a minimalistic comic book style, similar to sin city.
http://cl.ly/image/1n160M0u142l

The final mark, Grand Pryes, is a cream ale shown here in a reflective, half dressed, robust serif font.
http://cl.ly/image/3u0O2D2u2W2R

- Any feedback would be greatly appreciated.

Thanks,
Ben

Feel free to make edits to these extremely large images and repost, if you'd like.

Thanks again,
Ben

anyone?

bump bump

Generally...these are all quite nice--especially compared to most 'boutique' or 'small batch' brewery labels.

@ben_schuster: Is this personal, professional, or academic work?

@Chris - How would it affect the critique you were about to offer?

Thanks @aluminum! Appreciate it.

@Chris This would be a mix of personal and professional, I guess :) I'm starting a brewery with two friends, a brewer and a businessman - Sounds like the beginning of a bad joke, hehehe.

I just like to have a sense of the nature of the work, who’s doing it &c.

Hard to evaluate a logo without knowing what qualities and feelings you're trying to communicate via the logo.

But in general I like them. I'd rotate Miraculum (which is my favorite) slightly so the verticals in the M are vertical, not leaning back. Villain I find a little hard to read.

Hard to evaluate a logo without knowing what qualities and feelings you're trying to communicate

Surely a taste of the product would help us to better judge the suitability of the logos! ;-)

Great idea! Lets have a big keg’er and design the isht out of this logo! WOOOO!

*crushes a beer can on his forehead*

VILLAIN looks like VILIAIN to me.
Would you want these to look like they all come from the same brewery? They certainly don't now.

Captured from web.archive.org on 5 Aug 2014. view this capture