http://hpics.li/49454b4

The type needs more presence. I'm not sure why "vintage" is heavier in the top example - it makes it seem that's the name of the brand. Also, if you're shooting for class I'd make the shield taller - not so square. On the other hand the short shape does look more contemporary. But I don't think that sans is very contemporary - it looks like something that could have been made any time in the last 100 years...

You might want to use "bicycle" instead of "bike" (which I think is too casual). Or for that French touch you want what about "bicyclette"?

hhp

Thanks Hrant.

Agree with you, It's not my brand so I can't change the name all the more that URL are saved…

I want to conserve the shape.

Some other ideas? in particular for the font..

You probably want "... BikeS" unless it's a quirky name for a designer studio, or some other outlet not related to the bikes.

I'm not in love with it. I like the design out-right but I don't feel like it's representing the french style ... specifically vintage french bicycles (for which I am a huge fan)

I would research Rene Herse, Alex Singer, Peugeot, Motobecane and other famous bike brands both bespoke and mass production. I think you'll find some remarkable imagery to consider.

Many french bikes had steel tubing decals such as Vitus or Reynolds steel tubes. Those decals have a unique enclosure shape that might also tie this more closely to the subject. Google: "Vintage French Headbadge"

Maybe make the word "Vintage" a larger script of some kind. I like that you're thinking about an enclosure. Very appropriate.

S.