http://typographica.org/typeface-reviews/swagg/

hhp

Or perhaps this one http://www.thefoxisblack.com/2012/01/27/ditch-helvetica-try-these-5-cont...

http://www.g-type.com/houschka-alt-pro-font

@hrant—

Wow: Swagg IS a gem. Definitely contemporary, with just enough swagg-er of its own to set it apart from the crowd…

I'm very partial to Freight Sans.

http://typographica.org/typeface-reviews/salvo/

I also like the new Bernini by Tim Ahrens, Kohinoor Latin, Panno, Alright, Tabac Sans and Akagi. Apart from Panno which is on boldmonday.com all others are on myfonts.

Oh, Linotype Akko too.

hhp

For "friendly" I rather like Cronos.

You know, I was forced to license Omnes Pro for an ongoing project.

It's friendly, yes, but probably looks too much like a pampers advert for what you need.

The main reason I bring this up: at first, I wasn't entirely pleased to have to use it as I'm a bit tired of rounded fonts. However, I have become a fan -- with all its weights, stylistic sets, numbers that come enclosed in circles (massive, massive, timesaver), arrows of all sorts.

I'm quite surprised to find that it is the best font I have ever used.

It probably doesn't work for your project, and I don't mean to hijack your thread, but Omnes has helped me re-evaluate how I'll choose fonts for projects, especially if they involve a lot of typesetting and information display/design.