Handlettered. Look at the L's and the U's.

But you can get close with Dom Casual or House Industries House Showcard.

I would vote for Davison Zip Bold. It's by a well-known lettering artist from the right era, who has lots of film type faces to his credit. This one was digitized by Agfa.

There are a number of other good brush lettering fonts, if you look for them, as well as those already mentioned.