business card font with Sackers Gothic Heavy logo

Cheryl Hoffman17 September 2012 · 10:45

Hi,

I've designed a logo with Sackers Gothic Heavy and I am looking for a complimentary font to use on the business card.

I want an extremely clean, masculine, high design look for a tech company but I'm trying to steer clear of the 'tech company' look. I'm actually going for a mid-century engineering/aerospace look without getting at all 'themed' but it's a fine line.

The fonts that are clean enough end up making the whole thing look drab and the fonts that seem to have some interest seem to be to much for the logo and take the whole thing away from clean.

At this point I'm thinking a light sans serif that I can use in all caps on a tight grid with A LOT of white space. But I'm open.

Everything I try looks ridiculous. Any thoughts would be appreciated.

For an example of where I'm heading, I'm also working on a website design right now. It isn't finished, I still have a lot of design issues to work out and bugs to fix. www.p-ns.com

Also, my client loves Helvetica but I think there must be something better for Sackers out there.

Thanks in advance,
Cheryl

Luma Vine17 September 2012 · 11:14

How about a slab serif? It could have a retro feel but not outdated and work well at text sizes. Good contrast will be hard to achieve with sans + sans. Go with some contrast and good readability at text sizes.
Pragmatica Slab? Serifa? Or something along those lines?

Nick Shinn17 September 2012 · 12:08

Try Sweet.

Hrant H Papazian17 September 2012 · 13:53

Sort of on a whim, but try:
http://ernestinefont.com/

hhp

Reynir Heiðberg...18 September 2012 · 02:32

*grmbl* I was hoping I could say Futura…

kriztz20 October 2012 · 05:53

http://fiverr.com/christiansc/design-professional-and-stylish-signature-...

Nathaniel Hebert20 October 2012 · 13:28

Not to derail the feedback on this thread, but regarding Kriztz; 5$ for logo design? With all due respect; ouch my eyes!

James Michaels20 October 2012 · 21:27

> 5$ for logo design

That is a very bad strategy. What would you think if a plumber or accountant or electrician advertised that he worked for $5? You'd assume that he wasn't any good.

If you're a beginner trying to build your portfolio, a better approach is to do free work for local charities and non-profit groups to build your portfolio, and take a part-time job to pay the bills. Maybe do freelance design work for a more established designer. After you've gained some experience and built up your portfolio, you can start looking for paying clients who will pay realistic fees that reflects the time and effort you put into your designs.

Christopher Tim...26 December 2012 · 21:53

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