Looks to me like it is based on an imprint from 100+ years ago. It may be something modern, simply 'styled' this way however. Either way I think it is a great example of where type fashion is at the moment--strangely looking back 100+ years or so. I guess thank you Read Dead Redemption. I guess thank you Clint Eastwood.

Good to see Heiny's inability to apply a true apostrophe dates back one hundred years.

WTF is Bond doing drinking Heineken?
Imagine the wine scenario in From Russia With Love transposed to beer: Robert Shaw would have ordered the Heineken, Bond a Bass or Guinness.
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I look forward to future Bond movies set with historical accuracy in the 1960s.

WTF is Bond doing drinking Heineken?

There are about 45 million reasons for doing so.

>I look forward to future Bond movies set with historical accuracy in the 1960s.

That will give Mark Simonson the opportunity to add to his wonderful typecast thread.

Guinness with fish – tut!

@Ryan: The smallish type above the edge says ‘Limited Edition Episodes’ — so it is fair to guess that an image of an old beer bottle has been used.

More info:
http://www.heinekencollection.com/?page_id=1059
http://www.bieretiketten.nl/2/eti-page.php?paginanr=heineken-------000-00

Jeez, Nick: the shit that mystifies you…

Its in kind of an almost Akzidenz. Thanks for those links, Bert.