According to Pentagram business case, the sans is Franklin Gothic.

It is an old version of time, and they used a different font then.

It is an old version of time, and they used a different font then.

So what. It’s still Franklin Gothic.

Ok thank you :D

Thanks Jan. Thought it could have been my eyes as I couldn't see any difference between this sample and the one by Pentagram (same layout, grid, typefaces...). Anyway, sorry to have no answer for the serif.

So the subtitles are Franklin Gothik. How about the main text?

Any idea?