Typophile

1930s soft serif

skyfein

This flier has been making the round of the interwebz. At first I was sure it was a prop of some kind; somehow it looks so modern to my eyes.

But no, there it is, in the Alabama online state archives.

I'm curious about two things: what's the soft serif used for "Paid organizers..."? Not the Cooper, the lighter text face.

And why does it look so computery? (If the answer is that I spend too much time looking at a screen and I've simply lost my mind, that's fair.)

I insert page 2 simply for historical completeness. It is not an endorsement of the messages contained in any sense.


Goudy 38. That's it.

Thank you, Jan!

Captured from web.archive.org on 28 Oct 2012. view this capture