Upon first glance, I thought it was something from fontdiner.com... it bears a resemblance to Starlight Hotel.

At first it kind of reminded me of Saucy Millionaire but on second glance, they aren't really that close.

- Lex

Try contacting Scott Boms of Wishingline Design Studios. He worked on implementing the new design and rebranding into the restructured Masterfile web site. He might know who did the wordmark, or at least where it came from.

http://blog.wishingline.com/archives/2005_02.php#000517
http://blog.wishingline.com/resume.php

Yves was right about Underware..

It seems to be a custom logotype, by Underware.:
> www.underware.nl/site2/index.php3?id1=logotypes2

( Link courtesy of fellow Typophile Karl Frankowskis 'typotect'.. )

Me likes telling you that you got it right..

This makes me think of Underware stuff.

Me likes playing detective.

Me likes getting it right.

see also Typecon presentation in NYC this summer