Didone feels like an overly obvious solution. To me it is a very tried and true way to suggest high fashion. This might not be the wrong solution, but without exploring dozens of other ideas, I wouldn't stop the research and ideation phase of the project. I would be concerned that this gets lost without a bit more unique personality.

Luma is right. But still I kinda like it.

Maybe redraw it by hand with a slightly larger x height? Just a quick idea.

Maybe you could explore some patterns or other graphical elements to make the brand unique.

Thank you very much for your comments.

I see your points, I'll continue to work on it.

Pier

Totally generic dude. I would adjust it by not using it.

n.

I also think this one's too generic for a budding brand. Maybe you can play a little with the typography and make the background color lighter. Gray would be great.