School of Ryerson Management University?

yup
:o)

And the arrow—is that pointing upstairs or straight ahead?
But don’t mind me, I read the word “lluq” on the other side of the glass door…and pull.

Ah, clearly we need "lluq" to mean push in English, to save money on labeling transparent doors.

hhp

There is an ambigram for that!

http://dribbble.com/shots/119237-Push-Pull-Ambigram

The arrow is in fact pointing straight ahead, although... Eventually you do have to go up. but not until after you make a right turn.