I've never been to a TARGET store before, but if their website is any indication, you might want to stock up on your Helvetica supplies.

Franz, you're absolutely right. Target is littered with Helvetica, from their store logo and print ads to their price tags themselves.

Yeah, well.. To many people, consciously or not, nothing says design like a tightly spaced Helvetica. And from what I've gathered, the whole "designyness" seems to be their main selling point.

http://www.thedesignersrepublic.com/
and to some people
the tighter the space
the more "designishness"
Tim

How original...

Actually, Target has been using Helvetica as part of their look consistently since the late '60s, back when it was "in" the first time around. The very first Target store, built in 1962, is (or, more accurately, was) about two miles from where I live. It was demolished about a week ago to make way for a bigger Target store.

There was an earlier logo which is very hard to find examples of. It looked something like this. It was used in early years when there were only a few stores.