I'd be interested to hear the reactions of those who read both Latin and Cyrillic scripts, but my impressions were, "Wow. Beautiful. Thoughtful."

Interesting on different levels. Also because it reminds me of Vyaz construction:
http://typophile.com/node/56681
I like it because the idea has meaning in this context, otherwise it would just be a gimmick.
On the other hand, since this is about a font (right?) I have to ask: how is the Cyrillic influencing the Latin? To me it seems one-sided, even if I take into account that Cyrillic came from the same place (Greek) and was furthermore Westernized by Peter the Great.
hhp
Nick Shinn: Is there an alternate version with Cyrillic on top?
Yes (One B).
hrant: BTW, what year did this win at the TDC?
2012 (scroll down to ‘T3’).
Captured from commoncrawl.org on 18 Apr 2015. original URL