Clearly, it's customized artwork and not a font.
By the way, your link doesn't work because it was incorrectly copied.

- Herb

I'm guessing it's custom...

Similar effect...
http://www.myfonts.com/fonts/device/payload/

Random link:
http://www.underconsideration.com/brandnew/archives/nfl_media.php

Hi Guys

On this front, does anyone know what font they've used for the 'what id love' logo here? www.whatidlove.co.uk

Many thanks is advance!

Mark