Typophile

Data -> Information -> Messages of meaning

marc

I have a question with regards to the Katherine McKoy quote: 'The challenge for the graphic designer is turning data into information and information into messages of meaning.

I have been thinking about this in detail and talking about it with other designers. The reoccuring question is: What did she mean graphic design is about:

Data -> Information -> Messages of meaning

as opposed to

Information -> Messages of meaning

If you could give us your own views on the quote I would really appreciate it.

Thanks

Marc

Your information has to come from somewhere. Sometimes the information you recieve needs to be reprocessed or rewritten in order to create an effective message.

I participated in a workshop with her a year ago and one of her biggest points centered around a very early project of hers. If I remember correctly it was a guide for janitors on how to perform certain cleaning tasks. There was a big problem with people mixing cleaning chemicals.

She reluctantly showed us slides of the final piece, which were very clean and modern(ist) in appearance. By all standards of visual quality, it looked very nice, a very good example of information design.

Unfortunately, the janitors kept screwing up and mixing chemicals and the project was unsuccessful. She realized a few years

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