Yep, this is The New Yorker Type. And more is is here:

http://www.myfonts.com/fonts/wiescherdesign/new-yorker-type/

(PLease credit me with this find. I need and ego-boost.)

"The real font is called "Irvin" after Rea Irvin the original New Yorker art director. The main difference between the fonts like FF New Yorker, Manhattan and Upper West Side, which are all Irvin look-alikes, is the Q...." -Mike Yanega

see http://typophile.com/node/3728

Thanks but I just checked the New Yorker font and it doesn't really look like it's the same as the one used in Serena & Lily. Right?