Typophile

Logotype for etymological awareness group

vidario

I’d love to get some advice on how to improve the balance in this one.

Etymentus stands for Etymologi & Entusiasme. It should be acceptably legible at small sizes.

It’s for part of the final project of my BA in visual communcation.

Thanks!

Riccardo Sartori

Surely it looks vintage! ;-)
Some random impressions:
First E is not very legible.
The gap between Y and M is ETY_MENTUS huge compared to the rest.
Non-symmetric Ts lack purpose to be non-symmetric.
S looks cramped.

Frode Bo Helland

Some optical pointers: horizontals look heavier then verticals, diagonals (espc. in M and N) also need adjustments to appear eqaul to the other lines. Look at you fav. monoline* sans for ques.

* kicker: it is not really as monoline as it looks.

Hrant H Papazian

The area around the "Y" is too airy; try making
its left arm a vertical-plus-horizontal structure.
BTW if you use enough of all this advice make
sure you credit Typophile.

hhp

Captured from web.archive.org on 19 Apr 2015. view this capture