Curves are for sissies. Use a font with only straight lines.

Swiss?! What is this, how to survive a chocolate festival?
Unless you get can work in a Saint Bernard somehow...

hhp

Thanks, do you have any font suggestions?

John Downer is known for fonts that rely heavily on straight lines.
Try his Brothers - or Vendetta might be sufficiently brutish as well.

Another idea: the tail of the "Q" might be
rendered as some sort of sharp implement.

hhp

Maybe it's the colour, but Q looks shorter than other letters.
If you use an even more compressed font, Q could be transformed into a Swiss Army knife silhouette.

[duplicate deleted]

Not sure I understand your comment "HOW do I make it more manly with using orange". Can you explain further?

And speaking of color, the blue looks feminine to me. I understand the "blue skies" connection for an outdoor product, but still...

Every man has a feminine side.

hhp

Thanks James, the blue will be removed. I just wanted to use the color orange, but because the color isn't a dark gray/black/muted green, I wanted it to read as a product for men without being too kitschy. The error is in the font. Swiss design is clean and modern, but not meant to be rugged or 'manly'.. the font must stray from swiss influence.

"the font must stray from swiss influence."

The 'original' survival tool was Swiss: The Swiss Army Knife.

GQ (a men's magazine) has a somewhat similar look with their round, sans serif "Q". But I'm guessing their demographic is more fashion-oriented rather than the rugged outdoorsman.

Mariam, I wouldn't necessarily abandon the swiss look completely. It can have a calm, controlled look might have some relevance to a survival kit. You might want to present a range of concepts that include both swiss influence along with other looks.

Posted a new variation.
Thanks for the GQ logo, I might just jump back to curves.

With that "Q", would there be a point to somehow
inserting a question mark somewhere, maybe as
the whitespace inside* the "Q"? As in: Will I survive?

* Athough probably without the dot.

hhp

http://www.landsbjorg.is/category.aspx?catID=247

Dunno if the colour combos in these SAR clothes will be of use, but here they are anyway...

You might wanna have a look at http://losttype.com/browse/

It might be a cool concept if the tail of the Q is an arrow pointend to the right. 'Directing you to the way out.'

Just a thought.

Great site, thanks Tim :}

Constructing your own geometric logotype could also give it a more manly feel. I would use black and orange I think.

What exactly is in the survival kit?

@Mar_bie: Is this personal, professional (paid/unpaid) or academic?

Maybe this is a cool idea.

RES[Q]

Tried it with Veneer. http://www.myfonts.com/fonts/yellow-design/veneer/

Just a thought.

Maybe this is a cool idea.

RES[Q]

Tried it with Veneer. http://www.myfonts.com/fonts/yellow-design/veneer/

Just a thought.

Posted a more finalized idea, love Veneer, thanks for that link

Your welcome. Is that your final solution?