It has a »Hellenic Wide« feel in it. There is a list gathered by Florian, have a look if it is in there.

Except this is has a more Italian feel (and it is a tuscan)

a more Italian feel
If you say so.

and it is a tuscan
Nope. It's an Hellenic Wide lookalike with a split serif treatment.
And I suspect custom as well.

Edit: confirmed custom http://www.behance.net/gallery/North-Identity-Design-Work/2516369