What's the font used by Virgin Atlantic and Virgin America in recent ad campaigns? It looks vaguely like VAG Rounded.

Sample page using this font:
http://www.virgin-atlantic.com/us/en/the-virgin-experience.html

Sample images of text:
http://www.virgin-atlantic.com/content/vaa/us/en/the-virgin-experience/_...
http://www.virgin-atlantic.com/content/vaa/us/en/the-virgin-experience/_...