what's aveda?

http://www.aveda.com/home.asp

That's the one I know about... haircare products, makeup, etc.

What typeface does AVEDA use?

A very nice one by all accounts.

M.

For their logo they could use some pointed-apex sans with
the 'V's flipped and dotted for the 'A's.

The rest of that site uses TheMix.

Yes, Stephen is right, of course; Aveda makes good use of TheSans as well in their print work.

I posted a silly little blurb (http://www.daidala.com/07oct2002.html) in regard to this on daidala a few months back.

Jon