Typophile

Alla Lettera - sign shop.

Neil Caldwell

I saw this image on the interwebz today thought I'd share...

...super awesome sign shop marketeer.

By-the-way, are those quotation marks? And if so, is that they're correct usage? I noticed that the ones used on the building are not in the same location (at the top of the word(s)), as on the front wheel cover.

And perhaps some entrepreneur somewhere might just seize the initiative and produce a modern version of those wheel covers. I imagine at the very least there might be a nice niche market for cyclist delivery services...

nina

Very nice find! WLTed.

Neil Caldwell

Sweet!

Arthus

Those are some Hot Wheels.

ACeCasanova

Speaking of correct usage, you should look up the proper use of their and they're. Just sayin.

diehler

They're = they are.

Their = possessive.

Me = embarrassed to have to point this out.

Marc Oxborrow

I love everything about this photo.

Riccardo Sartori

are those quotation marks? And if so, is that [their] correct usage?

They are quotation marks. Their usage is a bit, we could say, “creative”, especially on the wheel. In this case, at that time quotation marks were used to shown the wordmark/shop name (Alla Lettera), as opposed to the name of the owner (Antonino) and the type of shop/goods (insegne).
Speaking of creative typography on the wheels, the address, which reads “Corso Reg. Margh.”, stands for “Corso Regina Margherita” (which one could roughly translate as “Queen Margaret Avenue”.

One last bit of trivia: “alla lettera” could be translated both as “at the letter” (as in French, “chez”), and as “to the letter” (as in “literally”, “verbatim”).

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diehler: Me is embarrassed as well.
Great pic, though!

Neil Caldwell

Thanks for the break down riccard0 - very clever usage.

There awesome!

Captured from web.archive.org on 2 May 2012. view this capture